Most young Australians think they couldn't be the kind of person that works in the ADF. So we created a podcast of incredible ADF stories, revealing how people like them became capable of extraordinary things.

Each episode hooks listeners with a recreation of a high-pressure moment from a service person's career. A long-form interview then makes their personal journey relatable and achievements attainable.

One month after launch, 45% of listeners completed the entire episode – an average of 24+ minutes of engagement.