Navy Electronics Technician
A straightforward BAU brief landed on our desk to get more people interested in applying for the Navy’s Electronics Technician trade. But once we dug in, we discovered something far more powerful, how the Navy transforms everyday recruits into people with incredible skills.
We developed an idea that came this close to being made. But in the end, the client decided to repurpose existing testimonial videos instead. ¯\_(ツ)_/¯
We took the idea further giving away tools in hardware stores, all dressed up in sleek Apple style packaging.
But open them up, and they’re just your basic tools with a message.
