1001 Optometry wanted a brand identity to stand out in market. Our response? ‘Details are beautiful’, a brand platform that works across every aspect of their business.

 It captures the benefit of great eyesight in an emotive way. Because when you catch every little detail, it’s amazing how much difference it makes to your life.
And as a service promise, 1001 Optometry focusses on improving every detail of the customer experience.  

Inspired by the new logo, a visual ‘lens’ device provides a consistent treatment on everything from instore design, website and brand posters to retail material, aftersales support and social posts.